Mama Irene’s first export to one of the most demanding markets worldwide: Saudi Arabia.
A highly demanding market, defined by strict quality standards, elevated consumer expectations and a strong premium positioning, has selected our products for placement in carefully chosen retail locations.
Why is Saudi Arabia considered a demanding market?
Saudi Arabia:
• has a high level of purchasing power
• places strong emphasis on quality and certification
• requires strict compliance with specifications and standards
• seeks products with clear identity and strong differentiation
Consumers in this market are familiar with premium international brands and readily recognize true value.
Beyond export, this is a strategic positioning.
Our presence in Saudi Arabia is not simply the addition of another country to our export map.
It represents a deliberate positioning within a market that actively invests in high-quality products and true differentiation.
It is a clear confirmation that Greek premium products can stand confidently — and stand out — on a global stage.
